What's Next for Adam & Bay
About one and a half years ago, we realized that we'd outgrown our brand. Evergrowth was good, but it was something Adam and his friend Davin had put together in the early days of launching a business. It worked well, and so we kept it when Bay came on board and launched her own business.
For a while, it felt great, but as time went on, we started to notice that our brand felt confining. We couldn't figure out how to broaden ourselves as individuals, while continuing to partner with each other.
So we took the scary plunge, and hired a branding team. It was scary for a number of reasons, including the cost, that it wasn't explicitly a transformational investment (you know our jam), and we didn't really know if it would make any difference.
On the other side, the process has been incredibly transformative. It spurred a ton of growth in our lives and those of the people we work with. The process of working through our own stories drove up a ton of fertile stuff for us to bring to our own coaches. Since then, we've separated our brands out, staked our claim in the world, and created new sites that reflect that.
Adam's brand focuses around leadership for the Smartest Person in the Room. You can read more about that kind of person, and Adam's own journey by clicking here:
Bay's brand is focused on the tension her people feel between a love and belief in all things magical, and the incredible, inexorable drive they face in everything they do. You can read more about her people and her journey by clicking here:
Evergrowth still exists, and holds all things that Bay and Adam collaborate under. It's also the name of the company under which both brands operate.
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We both still love writing and providing good content to the world (our vision hasn't changed, only grown in size and impact), and we hope you'll continue to join us.
Adam & Bay
P.S. Don't worry, we're still very much together and happily married!